• My role
  • Creative Direction
  • Team Credits
  • CCO - Jo Jackson
  • Creative Design Manager - Jack Newman
  • Photographer - Agnes Lloyd Platt
  • Set designer - Sari Anne Plaisant
  • Producer - Isabelle Kilby
  • Motion - Duncan Smith
  • Post Production - Panos Moesis

Spring


  • My role
  • Creative Direction
  • Team Credits
  • CCO - Jo Jackson
  • Creative Design Manager - Jack Newman
  • Photographer - Agnes Lloyd Platt
  • Set designer - Beth Davis
  • Motion - Duncan Smith
  • Senior Producer - Maddy Cheney
  • Post Production - Panos Moesis
  • Video Director - Nikolaj Belzer

made by design


  • My role
  • Creative Direction (UX and Visual Design)
  • Team Credits
  • Agency - We Are Crew

The One by Made

Mattresses represent only a small proportion of Made.com sales. With a value of £800m in the home furnishing market, a wave of Mattress start-ups are now vying for this opportunity. All offer the promise of simplifying the mattress buying process by offering one ‘ultimate’ mattress which can be easily unboxed. 


I was responsible for bringing the new sub-branded site, brand identity and communication assets to market in the space of 3 months.

Project Highlights

  • Briefed and worked with digital agency wearecrew on UX and UI of the site.
  • Worked with the in-house team on packaging and post purchase customer experience.
  • Set creative direction and art directed of visual assets - photography and motion.
  • Post launch The One mattress now represents 70% of all Made.com mattress sales.

  • TEAM CREDITS
  • London Underground Collection
  • Director - Russell Owen
  • Designer - Sophie Perkins
  • V&A
  • Art Director - Jack Newman
  • Designer - Ben Franklin

MADE + COLLABORATIONS