- My role
- Creative Direction
- Team Credits
- CCO - Jo Jackson
- Creative Design Manager - Jack Newman
- Photographer - Agnes Lloyd Platt
- Set designer - Sari Anne Plaisant
- Producer - Isabelle Kilby
- Motion - Duncan Smith
- Post Production - Panos Moesis
Spring
- My role
- Creative Direction
- Team Credits
- CCO - Jo Jackson
- Creative Design Manager - Jack Newman
- Photographer - Agnes Lloyd Platt
- Set designer - Beth Davis
- Motion - Duncan Smith
- Senior Producer - Maddy Cheney
- Post Production - Panos Moesis
- Video Director - Nikolaj Belzer
made by design
- My role
- Creative Direction (UX and Visual Design)
- Team Credits
- Agency - We Are Crew
The One by Made
Mattresses represent only a small proportion of Made.com sales. With a value of £800m in the home furnishing market, a wave of Mattress start-ups are now vying for this opportunity. All offer the promise of simplifying the mattress buying process by offering one ‘ultimate’ mattress which can be easily unboxed. I was responsible for bringing the new sub-branded site, brand identity and communication assets to market in the space of 3 months.
Project Highlights
- Briefed and worked with digital agency wearecrew on UX and UI of the site.
- Worked with the in-house team on packaging and post purchase customer experience.
- Set creative direction and art directed of visual assets - photography and motion.
- Post launch The One mattress now represents 70% of all Made.com mattress sales.
- TEAM CREDITS
- London Underground Collection
- Director - Russell Owen
- Designer - Sophie Perkins
- V&A
- Art Director - Jack Newman
- Designer - Ben Franklin