A Creative Director and Brand Strategist with 15+ years of experience building home and interior-focused brands.

Most recently, I’ve helped Vinterior.com re-articulate their brand position; securing investment from a brand-led VC along the way.

Previously, I have built creative operations from the ground up at Made.com - where I joined as employee number one and helped the brand grow from an unknown start-up to a household name across Europe.

Combining creative, strategic and commercial nous from operating and scaling successful start-ups, I have a passion for helping design led businesses transform their strategies into bold, impactful creative work to help brands win.