Here’s a selection from my earlier work for agencies AKQA and Saatchi & Saatchi.

Creating a festival of fitness for women

  • My role
  • Lead Product Designer
  • Agency
  • AKQA
  • Chief Creative Officer - James Hilton

Nike Woman Jumpstart

To build awareness and to keep Nike top of mind for the core female audience. We created a series of event nights across the UK. Signing up would get you access to free personal training, entry to free master classes, massage therapy and nutritional advice.

Building a one stop shop to create your perfect home

  • my role
  • Creative Lead
  • Team Credits
  • Head of Product - Nicky Drake
  • Product Design - Eliott Lovell
  • Product Design - John Darke

Mydeco.com

Mydeco was a site that gave customers the chance to search thousands of products, get inspiration, connect with interior pros, and to visualise choices in design planning tools. Joining as the Creative Lead, I worked closely with Site Product Owner and the CTO on all things digital for the Mydeco brand.

Making interior design accessible for all

  • My role
  • UX Research
  • Product Design Direction

MyDeco 3D Complete Room Planner

The ambition of Mydeco was to provide a platform where interior pros or students could create designs and then connect with interested customers. Whilst there were numerous 3D tools which allowed you to plan a room with template furniture pieces; only the mydeco tool offered shoppable 3D products from over 500 retailers.

Project Highlights

  • Briefed to overhaul UX pain points and visual design before secondment to a start-up in the same investment stable - Made.com.
  • The apps were later acquired by leading competitor - Floorplanner.com.
  • Together they now form a business which has 20 million users and where 1 million room designs are created every month.

Helping shoppers out of a food rut

  • My role
  • Product Design
  • Art Direction
  • UX Research
  • Agency
  • AKQA
  • Creative Director - Tiina Bjork
  • Senior Designer - Emma Carpenter

Sainsbury's

As part of a major rebranding programme, Sainsbury’s launched a campaign which asked customers to "Try Something New Today”. This was to inspire shoppers to add little twists to their dishes and create something different. Customers spending an extra £1 with every shop, would help Sainsbury’s create the extra revenue to meet their yearly sales target of £17 billion.

Project Highlights

  • Worked extensively as part of the digital brand transformation team, revamping disparate sites which lacked consistency into two new e-commerce platforms - Groceries and Retail.
  • A lesson in how a simple but effective brand insight can yield massive impact - an extra £2.5 billion in sales achieved.
  • Designing UI that could handle content migration of over 11,000 pages into new refreshed templates.

Giving new parents tips and ideas exactly when they need it

  • Role
  • Concepts
  • UX
  • Product Design
  • Agency
  • Saatchi & Saatchi
  • Chief Creative Officer - Kate Stanners

Pampers

As Senior Designer, I led creative across numerous projects for Pampers and worked with the strategic planning team in defining the role of digital within the customer experience. I was involved with everything from seasonal campaigns, site builds, concepts for apps and content ideas.

Project Highlights

  • A lesson in how to navigate corporate projects through a complex global multi-agency and multi-language environment.