A brand and creative leader with 20+ years’ experience building and scaling high-growth, design-led businesses in the home and interiors space. Currently leading Brand Marketing and Creative at Joseph Joseph, building brand equity across a vast omni-channel world.

Most recently, I’ve helped Vinterior.com redefine its brand positioning, aligning strategy and storytelling to support investment and long-term growth.

Previously, I have built the brand and creative function from the ground up at Made.com - where I joined as employee number one and helped the brand grow from an unknown start-up to a household name across Europe.

Combining creative, strategic and commercial nous, I partner with boards and executive teams to shape brand vision and align cross-functional talent behind bold, cohesive execution that drives growth.